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Nielsen study: Online advertising steadily gaining Filipino consumer trust
Survey shows improved credibility of content on brand websites, and trust for word-of-mouth recommendations. Traditional media TV still most trusted form of paid ad. What makes the Filipino consumer...
View ArticleDonald Lim: ‘I’m not digital’
“People call me ‘digital guru’. People who know me know that I’m not digital. My learning on digital has always been on the job,” declared Donald Lim at the 4As Kidlat event in Boracay last March....
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